September 8, 2011 - Russia, Tyumen, Tyumen Circus Arena
The growing popularity of muaythai in Russia is about to receive a major boost as Elite Boxing Russia-a recently established subsidiary of Bangkok-based Elite Boxing-has announced it is set to launch a new series of muaythai events. Under the brand name Elite Fight Night Russia, events will be held every 3 months at the 1,600-seat Tyumen Circus Arena in the central Russian city of Tyumen. The first event is scheduled for September 8, 2011.
Each EFN Russia event will be filmed in HD and distributed to 180 countries around the world through Elite Boxing’s network of broadcast partners, including ESPN/Star Sports and Eurosport.
The fights will also feature the best muaythai talent from across Russia and will provide the Elite Boxing Group with better access to the finest Russian fighters for its annual Thailand VS Russia event in the company’s flagship Thailand VS Challenger Series. This year’s Thailand VS Russia event is scheduled for October, just a month after the first EFN Russia event.
In addition to providing fighters for Thailand VS Russia, EFN Russia also offers Elite Boxing a strategic and cost-effective marketing tool that can be used to raise awareness of the Thailand VS Challenger brand as Elite Boxing looks to penetrate the huge Russian market.
Despite only taking on his new role as head of Elite Boxing Russia in June of this year, Bukhlov is already repaying the faith placed in him by Elite Boxing. Bukhlov is a very experienced promoter, matchmaker and judge, and although his background is primarily in Western boxing, he—along with many other Russians—has become increasingly interested in muaythai in recent years.
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Publication 10/17/2011 02:01:17 PM